LinkedIn, best practices and optimisation

The ultimate purpose of LinkedIn (and many other social communities) is to connect people and businesses with others around them online that share the same interests or are looking to get involved. It’s a way to expand your online footprint, grow a network of online followers, and exchange valuable photos, video, links, product information, etc. about yourself, your business and your mission is to have users benefit from your presence in the social space. LinkedIn is the largest professional social network online today. It has an astonishing 135 million users and a targeted audience of business professionals. If you are a business professional without a strong presence on LinkedIn, you are undoubtedly missing valuable opportunities to connect and grow your business

Steps to use LinkedIn for your business

1. Decide your goals
2.  Set up your LinkedIn profile and optimise it
3. Use LinkedIn applications
4. Build your LinkedIn network
5. Fill your network with useful new connections and target groups for your business

Market your organisation using LinkedIn

1.  Set up your business page on LinkedIn
2. Create an effective LinkedIn group
3. Promote your LinkedIn group
4. Use LinkedIn Announcements
5. Become a "thought leader"

You may also wish to market yourself, and will, of course want to measure the ROI and effectiveness of your LinkedIn activities.

WSI can help you

If you are unsure how to go about setting up and using LinkedIn (and Blogging) effectively, WSI run a deep-dive 1/2 day workshop, which will give you fully implementable advice, tips, and guidance. In this workshop you'll focus on:

• Improving Social Discovery, Search Discovery & Reputation Management
• Best practices on use
• Important considerations
• Tools and resources available
• How you can get started or improve your presence

Read more about the LinkedIn and Blogging Deep-Dive Workshop or ask your local WSI Digital Marketing Consultant for help

Find out more by joining a webinar, or see our 12 Steps, or ask your local WSI office about the 12 Steps Programme  which allows you to hit the ground running.