Social Networking solutions to protect your brand and improve your SEO
Once you’ve established internal goals for what you want to get out of social networking, with a constituent-based Web Property design strategy in place (please ask us for our constituent-based design process document if you need help with this), you can direct efforts toward finding a mix of proper social channels and creating valuable content streams to attract and build relationships with your customer base. This is not as straightforward as it sounds. To do this effectively and to get everyone on board, there must be some attention given to what your buyers will value and seek from you (based on their persona), who their influencers are (bloggers, associations, and competitors) and the types of channels and sites where your team and your buyers’ interactions will intersect..
NB social media channels are for sharing of media content (viral videos, photos, Slides, business white papers), while social networking sites are for establishing a personal relationship with your constituents through weekly, if not daily conversations
Top Social Networking sites
A free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends. See James Gardner's WSI Twitter page
An interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. There are over 100 million users worldwide with a 58.9% male demographic. With LinkedIn you can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. See WSI NetMarketing's LinkedIn Profile
The mission is to give people the power to share and make the world more open and connected. With over 500 million users worldwide and 50% of active users checking in at least once a day, people use Facebook everyday to keep up with friends upload an unlimited number of photos, share links and videos, and learn more about the people they meet. See how we set up Facebook for one of our clients
Part social networking, part social ranker, and part online guerilla marketing, Foursquare is a location-based mobile platform that makes cities and businesses easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges. Foursquare guides real-world experiences by allowing users to bookmark information about venues that they want to visit and surfacing relevant suggestions about nearby venues. Merchants and brands leverage the foursquare platform by utilizing a wide set of tools to obtain, engage, and retain customers and audiences.
How do I set up a Business Facebook / LinkedIn / Twitter Account?
It is easy to get it wrong, so WSI Digital Marketing Consultants can guide you through the process, set up your accounts for you, and even manage them. We offer a series of webinars and seminars and workshops which can teach you social networking best practice and top tips for making it work for your business. Our 12 Steps will guide you through the process.
Or, you can contact us directly - find your closest office.