Social Media solutions to protect your brand and improve your SEO

Currently the fastest growing area of Digital Marketing is Social Media Optimisation (SMO) or Social Media Marketing. At  WSI we have embraced the Social Media products and offer a range of services that will help you to communicate more effectively with your customers, protect your brand and increase sales.

Social Media workshops

Due to its phenomenal growth and influence, it is essential that businesses utilise the opportunity that Social Media offers. As a first step it is essential that businesses know how Social Media can impact their business and what they need to do to take advantage of it. WSI offer awareness workshops, delivered either in-house or via seminars, typically half day in length. These workshops delivered by our Social Media Optimisation specialist include:

• Which Social Technologies get the best results in your industry or sector
• Review of  the top 5 UK Social Media- Blogs, Facebook, YouTube, Linked-In & Twitter
• How to protect your brand and increase sales
• 7 secrets of success
• Practical advice on how to leverage them in your company

Brand Reputation monitoring

A sale can be lost, as a result of a bad review or a customer bemoaning your product or service. The chances are you will not even be aware that such negative comments are out there. Brand Reputation monitoring is a "listening" service that keeps a watch on all the Social Media channels, forums and review sites. The report will enable you to respond quickly to any negative comments to cancel or nullify their impact on your brand. WSI can help you to:

• Set up brand reputation reporting
• Provide advice on corporate guidelines on Social Media use
• Show you how to counter any negative comments or reviews

Social Media Optimisation (SMO)

All the major search engines now place a high importance on Social Media links and content related to your business, such that it can dramatically alter your Search Engine organic rankings. WSI provide Search Media Optimisation services, to help you build your Social Media channels, to increase inbound traffic, improve your rankings and increase your sales.

• Setup or take control on Social Media Channels
• Brand each channel to reflect your business
• Create a content plan to deliver relevant keyword content
• Setup a dashboard to measure effectiveness

Although effective, Social Media marketing is labour intensive. Creating content and building relationships with consumers is a process that takes time and patience. WSI have dedicated resources whose sole function is to build relationships for you if you do not have the time or resources yourself. Try our SMO Kick Start Plan.