Many companies still don't have a social relationship management process, so they aren't even aware they're receiving negative social attention until it's too late.
Paid search and email marketing are similar in that getting someone to notice your creative and click through the landing page is only half the battle. The real test of your campaigns is how many people follow through to sign up for your offer or buy what you’re selling.
This article provided by Constant Contact and Wordstream covers some approaches to improve the situation.
Our news update this month is packed full of resources. Catch up on the webinar, check out the Infographic and Cheat Sheets and watch our 2 minute video to see how you can benefit from Inbound Marketing.
More expert advice from WSI on key topics such as marketing automation, email marketing and web design.
Our new Infographic brings you a handy checklist on what a good social relationship management platform can help you accomplish.
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