Client case study | Standfast Security Systems

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Standfast Security
 

Standfast Security Systems is one of the largest installers and maintainers of commercial and domestic security alarm systems in Bristol and the South West with over 7500 customers.

As an ambitious company, it is always looking to grow by winning new customers.  Before working with WSI, Standfast had recently spent 12 months developing a new stylish and informative website that it was pleased with.
Challenges and goals

Standfast wanted to make its new website work to attract new customers, to request its offer of a free security survey within a 50 mile radius of Bristol.
The Solution

WSI took over the new website and added a content management system so that it could be edited easily. Google Analytics was added to the site so that it was possible to measure how it was being used by visitors.

Traffic was initially generated by a Google Pay Per Click advertising campaign which generated some initial traffic and helped identify which keywords worked best. Simultaneously, a search engine optimisation campaign was started which involved the copy writing and addition of useful content to the website each month.

Regular improvements were made to the website to increase the conversion rate of visitors into enquirers.
The Result

The content-based strategy has been very successful:  traffic to the website is now significantly higher thanks to the high search engine ranking obtained for a wide range of relevant keywords. A high majority of visitors are now coming from searchers who have not heard of Standfast before.

This is producing a regular stream of high quality enquiries.

This has been so successful that the Google Pay Per Click advertising campaign has now been turned off and the budget re-deployed on other marketing activities.
So what does the client think?

'We were looking to continue to grow our business through effective use of the Internet and WSI has provided just that.   Now if we "Google" any of our keywords related to alarms in Bristol and Bath we are always found.  Normally in the top half of Page One - often in the top 3 spots.

'As part of the service, WSI provides a regular detailed  review of our website analytics performance and is always looking for ways to make the website generate more leads.  We've been very pleased with the service from WSI.'

Philip Dadd, Managing Director, Standfast Security Systems Ltd