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Portfolio  /  Case Studies  /  Rowland's Clothing


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Rowland's Clothing - Clothing eCommerce

 Rowland's Clothing is a market-leading provider of classic, quality ladies clothing.  From opening its first shop in Bath in 1983 it has now grown to seven shops, a mail-order catalogue and an e-commerce website business.
Challenges and goals

Rowland's Clothing was looking for a new supplier of digital marketing services to help it further grow the orders that it took through its website.  The new supplier was required to support the marketing team to drive traffic to the website through a combination of fortnightly email newsletters as well as a combination of natural and paid search traffic.
The Solution
WSI provided: 
  • Attractive custom-designed email newsletters (such as this) are sent out fortnightly to the customer base with varying offers.
  • Paid per click advertising for key product lines.
  • Search engine optimisation (SEO) through interesting articles for the website to increase the organic ranking for keywords.
  • Detailed analysis of the website analytics to inform strategy
The Result

Through working closely,on a weekly basis, with the Rowland’s marketing team, excellent results were obtained so that over the first 12 months :  

  •     Email marketing revenue was up by 27%
  •     Paid per click advertising revenue was up by 123%
  •     Organic traffic revenue was up by 42%
  •     Overall the website revenue grew by 20% year over year.
So what does the client think?

"WSI quickly established a plan to deliver results. The improvement in performance in a tough trading environment has been above budget and initial expectation. I like to think of WSI as part of the marketing team rather than 'just an agency' and this has been achieved with regular contact and a quickly learnt understanding of our business."

David Selby, Managing Director, Rowland's Clothing