Before re-designing and re-building its website, WSI undertook a number of workshops with the different departments in Iken to establish the correct messaging and language for the different sectors. This was developed into a Conversion Architecture for the website.
Traffic was driven to the website through a combination of search engine optimisation (SEO) and Google advertising (PPC) on the most relevant keywords. Existing contacts were communicated with on a periodic basis via email marketing using information and case studies relevant to them.
The marketing campaign was informed and optimised via detailed analysis of the website analytics and scrutiny of the leads generated.