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Idhammar - Manufacturing Productivity Software
 

Idhammar Systems is one of Europe’s leading suppliers of CMMS software and consulting for manufacturing productivity improvement.  It has a strong brand reputation but was looking to use it's website to reach new markets and prospects not familiar with its brand or technology.
Challenges and goals
The website contained excellent content including a wide range of case studies and product information; however the vast majority of its website visits were from users who already knew Idhammar.
The Solution
WSI undertook a search engine optimisation (SEO) campaign based on keyword research and analysis of the website analytics.   Working in conjunction with the in-house marketing team and web design agency, the website navigation was streamlined so that visitors could find the existing content more easily and consequently convert into leads at a higher rate.
The Result

Good ranking on Google and the other search engines was obtained for the main highly competitive keywords as well as the associated ‘long tail’ phrases incorporating the keywords.

After 6 months website traffic had increased by 40%.   Importantly, the number of European searchers who did not use the Idhammar brand name to find the site increased by 120% and the re-organised navigation meant that the average number of pages read by these visitors increased by an impressive 65%.
So what does the client think?

'Clearly the results speak for themselves - bounce rate down, traffic up significantly and time spent on the site dramatically improved; this campaign has been so successful we're looking to roll it out to the other language versions of our website.

'Before the campaign, we were really playing at SEO - but now the internal team has developed a much better understanding of what is required, because WSI has guided us through the changes we've made and explained everything along the way. 

'I wouldn't hesitate to recommend working with WSI - the results have been brilliant, and the management of the campaign has been impeccable with timely and informative reporting and a rolling plan of action in order to sustain the improvements we have made.'

Rebecca James, Marketing Manager, Idhammar Systems.