If you can't measure it you can't manage it

Probably the most powerful aspect of Digital Marketing, is the ability to measure or track every impression, click, visit or action on the web. Yet most owners of websites do not have any analytics and metrics set up, let alone review stats or use them to improve performance.

WSI are committed to helping businesses succeed on the internet, we will at the outset help clients set up goals and measurements so you track activities, calculate acquisition cost or retention costs and manage your web properties to achieve best returns on investment.

 WSI have a set of web analytics products to assist.

Dashboard Reporting

Managers, owners and entrepreneurs can pore over huge volumes of stats, on visitor numbers, pages visited and page bounce rates. But this information becomes meaningless unless it is interpreted, presented in a easy to digest manner and supported with recommendations for continual improvement. WSI produce Dashboard Reports for all clients with whom we engage in Digital Marketing activities.

The Dashboard Analytics show at a glance

• Trend in overall visibility on the web
• Actual web property visitor numbers by type and current trends
• Visitor engagement trends within web properties
• Actual sales or leads generated by source and cost

Website Analytics

 As standard, WSI ensures all clients have some form of web analytics loaded on their web properties. WSI tends to favour Google analytics and our Google Analytics IQ certified consultants will assist you in setting up an account. The service includes

• Set up of goals and metrics
• Custom segmentation
• Filters
• Automated report delivery

As a standalone tool Google Analytics gives customers great insights into activity on their web sites, but when combined with professional interpretation by our consultants and incorporated into a Dashboard it delivers real value to help you manage your online presence, and ultimately to reduce acquisition costs or improve return on investments.