When executed correctly, Email Marketing is an inexpensive highly effective retention tool.  Unlike  traditional direct mail, it offers unprecedented targeting capabilities allowing you to customize your messages to appeal to different groups of customers for much higher response rates.

WSI have access to a enterprise Email marketing system and can offer email marketing solutions that keep us at the forefront of this industry.

• Creation of imaginative HTML newsletter design
• Creation of persuasive landing pages
• Up to 97% delivery rates
• Full tracking of opens, and click-throughs
• Automated scenario remarketing 
• Opt in list management

Customer Retention Tools

As well as Email Marketing our WSI digital marketing consultants have a range of tools that we can offer clients to help them retain customers, avoid churn and save re-acquisition costs. These include:

• Client areas on websites for training materials, document repositories
• Interactive portals to track invoices, make payments
• CRM ticketing solutions to allow customers to raise tickets 24 hours a day
• Web based CRM systems so your sales and account managers can keep up to date whilst on the move