As more people turn to the web as a convenient way to consume media – it becomes more
important for businesses to not only have their online presence easily found, but to also
adopt a focused strategy around converting website traffic into new business.
This can be achieved by defining your website objectives and then establishing a proper
sales or information funnel through which to guide visitors. The following five steps will
enable you to convert more visitors into leads and ultimately into new customers.
1. A Prominent Call to Action
An effectively written call to action can help improve your lead conversion significantly. Keep
your call to action short and to the point. A good use of images and colour can help highlight
your call to action links.
Here are some examples of Calls to Action:
2. Review Your Layout
The way your website is laid out is a key component in highlighting your main message.
Once you have identified your call to action trigger points, make sure that is what visitors are
attracted to first.
3. Keep Content Easily Digestible
Structure content in small chunks and use effective titles to break up your copy. Then
naturally intersperse your call to action as links within the copy to direct your visitors.
4. Offer Something for Nothing
Giving away an industry white paper or report in exchange for some contact information is
an effective method for turning visitors in to new business contacts – and will also help to
qualify your leads.
5. Follow Up With Automated Emails
Often overlooked, an automated email sequence plays a key role in converting your new
lead into a customer.
While these five straightforward but effective steps will help increase your conversions, there
are many other things you can do depending on where you are in your online business