As more people turn to the web as a convenient way to consume media – it becomes more important for businesses to not only have their online presence easily found, but to also adopt a focused strategy around converting website traffic into new business.

This can be achieved by defining your website objectives and then establishing a proper sales or information funnel through which to guide visitors. The following five steps will enable you to convert more visitors into leads and ultimately into new customers.

1. A Prominent Call to Action

An effectively written call to action can help improve your lead conversion significantly. Keep your call to action short and to the point. A good use of images and colour can help highlight your call to action links.

2. Review Your Layout

The way your website is laid out is a key component in highlighting your main message. Once you have identified your call to action trigger points, make sure that is what visitors are attracted to first.

3. Keep Content Easily Digestible

Structure content in small chunks and use effective titles to break up your copy. Then naturally intersperse your call to action as links within the copy to direct your visitors.

4. Offer Something for Nothing

Giving away an industry white paper or report in exchange for some contact information is an effective method for turning visitors in to new business contacts – and will also help to qualify your leads.

5. Follow Up With Automated Emails

Often overlooked, an automated email sequence plays a key role in converting your new lead into a customer.

While these five straightforward but effective steps will help increase your conversions, there are many other things you can do depending on where you are in your online business strategy.

If you would like help improving your online lead generation, get in touch.