Whether it's putting together a Marcomms Plan, or working out what's the best strategy to enter a new market or grow your market share then often a vital place to start is with some in depth Competitor Analysis.
WSI not only has some unique proprietary tools to help you get a clear view of what your competitors are doing right now, and what approach you might take to achieve your business goals (such as WSI Webscan) but we can help you establish a comprehensive set of KPIs (Key Performance Indicators).
Why are KPIs important?
Well, as you implement your strategy, it is important that not only do you benchmark your performance against your own business goals, but also have a clear view of your benchmarks against your key competition too. Most operate not in a 'static market place' but one that is changing fast, and your clients or customers will be constantly comparing and contrasting you and your brand against the competition.
So this market intelligence is vital if you are going to succeed, but unlike years ago where this type of analysis sometimes took the resources of a whole department, we can work with you to create a simple yet comprehensive report, monthly, quarterly or as often as you as a team need it. Not information for information sake, but rather a succinct analysis that allows you to make sensible investment and management decisions based on fact, rather than guesswork.