Leveling up your landing pages can improve your conversion rate, which impacts your bottom line. And the best part? You can do it without increasing the number of visitors to your site.
We did the research and found there are plenty of other reasons to level up your landing pages!
Lack of Landing Pages
Only 48% of marketers build a new landing page for each digital marketing campaign. Campaigns have different goals and audiences; when these things change, landing pages should too.
Confusion Does Not Equal Conversion
48% of landing pages contain multiple offers. A single call-to-action button can increase conversions by 62%. A confused potential customer is more likely to remain confused than make a purchase. But a customer who only has one option and understands what you want them to do? Sign them up!
The Power Of Focus
Companies see a 55% boost in leads when increasing their number of landing pages from 10 to 15. Using videos on landing pages can increase conversions by 86%. It's clear: the more landing pages you have, the more leads you'll generate. And if you have the resources to create custom videos for your landing pages, you'll boost conversions on each of those pages.
Testing... One, Two,Three!
61% of companies do less than 5 tests per month. The reality is the more you test and tweak your landing pages, the higher you'll convert visitors to customers. Since the majority of your competition doesn't conduct tests on a regular basis, opportunity beckons.
Keep It Simple
A company found that reducing the number of form fields to 10 or under increases conversions by 120%. When you ask your customers for too much information, they're less likely to complete your form, even if they start it. Cut down on the number of form fields, and required fields - do you really need to know their postal code?
Overwhelmed by the world of landing page optimisation still? Why not give WSI a call today and we can help you out.
View the full infographic here.