Pushy isn't positive
People don't like pushy sales tactics, constant barrages of marketing and inboxes stuffed full of links and offers.
When undertaking Video Marketing you have to think outside the box.
Over 100 hours of video is uploaded to the web every minute, on YouTube alone 4 billion videos are viewed a day, 3 billion hours of video is watched each month.
Figures like this make you think Video Marketing isn't even an option - to stand out in a crowd that large seems an impossible task.
Let's start small.....
Important things to consider when making or designing a video:
- Keep it brief, 2/3 minutes maximum for a marketing video. The exception to the rule is if you are putting together an informative product or service related video, but for grabbing attention and generating leads, any video needs to be short and snappy.
- Think about the quality of your video, a poorly made video will damage your brand and is unlikely to give potential customers confidence in the product or service you are offering.
- Add a Call to Action. What do you want people to do when they have watched the video? Call a number, follow you on social media, go to a particular location? Give the audience an action to follow through. This way you can see if the video has been successful based on the response received.
- Show the Video. It may sound simple but put the video everywhere. Embed it onto your website, share it on social media, add a link to an Email Marketing campaign, even look at Video Ads and pay for the video to appear as a sponsored ad on a video platform such as YouTube.
- SEO. Make sure the video has a filename that reflects your keywords and add relevant meta-tags. Videos improve search engine rankings, as long as they are properly tagged.
A video testimonial can be much more powerful and persuasive than a written testimonial. Seeing someone in person endorsing a brand can have more impact. Especially if that person is an industry professional, or well connected and reputable.
In your market think about the target audience and the biggest question or problem they may have. By giving a solution to an issue that may be facing many people, the better the video the more likely people are to share it with friends or colleagues and the greater the chance of hitting that viral goal.
Creating a viral video isn't easy, some of the most subscribed channels on YouTube had hundreds of videos before people started paying any attention.
According to www.time.com the top viral videos of 2016 were:
- Carpool Karaoke with James Corden and Adele
- Pineapple Pen
- What's inside a Rattlesnake
- Nike Football Presents: The Switch ft. Cristiano Ronaldo
- Grace VanderWaal: 12 year old Ukulele player gets golden Buzzer.
Granted viral status is possibly more achievable if you have a celebrity endorsement but it's not impossible. (Look at number 3!)
YouTube offers analytics to look at total video views, minutes watched, traffic source, demographics and geo-graphics of the audience.
Videos can increase search engine rankings, improve conversions, credibility, add engagement and brand awareness.
Be creative with Video Marketing, test different ideas and engage with the audience. For more information on Video Marketing as part of an effective Digital Marketing Strategy please get in touch with us today.