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Marketing Automation is a method of using software and cleverly planned tactics, as part of a Digital Marketing Strategy, to nurture prospects with personalised content over a period of time, hopefully with the end result of turning them into loyal customers.
Sales can be a tough journey. It’s all about communicating with people, but this takes time, patience and practice. Listening to your audience and adapting is a vital part of any sales strategy, and Digital Marketing Strategy, because lets face it, your digital marketing and sales should be hand in hand.
Marketing can be a gamble, but having the correct data can make sure your campaigns are working and targeting the right people.
Our final News Update of the year looks towards 2017 and how Marketing Automation can help your business. Increased efficiency and specific targeting can increase leads, revenue and brand awareness.
As a business owner, or Marketing Manager, a constant flow of genuine leads is the main goal. Marketing Automation offers a way to actually achieve this.
There’s no surprise that video is a preferred content medium, it draws high levels of traffic and converts at a higher rate than other content type. It’s predicted that more than 84% of all internet traffic will be video by 2018, that’s a significant majority! In the “Using Video With Marketing Automation,” How-to-Guide, we can show you the benefits of using video marketing automation as a brand awareness tool, one-on-one sales demo or plunked on a site to capture lead data.
Develop a Marketing automation strategy based on a customer's needs and a solid system of meeting those needs with personalised content.
Successfully delivering appropriate messages helps to lead customer step by step through their buying cycle.
Wyche Innovation Centre, Walwyn Road,
Upper Colwall, Malvern.
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