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Sales can be a tough journey. It’s all about communicating with people, but this takes time, patience and practice. Listening to your audience and adapting is a vital part of any sales strategy, and Digital Marketing Strategy, because lets face it, your digital marketing and sales should be hand in hand.
This month our newsletter topic is Email Marketing. A monthly collective of our Digital Marketing based resources, our newsletter offers quick links to all the services we provide.
Email is a huge source of communication. Consumers across the world use email to connect with brands and companies in order to get updates and offers. By integrating your email marketing with other Digital Marketing efforts you can grow your brand and see an increase in conversions.
A huge portion of our population reads their emails from their smartphones or tablets. However, many brands fail to cater to the on-the-go consumer with mobile friendly email campaigns.
Email Marketing is alive and well and now integrating it with your Social Media efforts can increase your online presence and brand awareness, as well as aiding your ROI.
Email Marketing continues to be one of the most effective ways of connecting with your audience, regardless of the device they use.
Paid search and email marketing are similar in that getting someone to notice your creative and click through the landing page is only half the battle. The real test of your campaigns is how many people follow through to sign up for your offer or buy what you’re selling.
This article provided by Constant Contact and Wordstream covers some approaches to improve the situation.
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