Stop Overlooking Website Accessibility - WSI NetMarketing

Stop Overlooking Website Accessibility

Stop Overlooking Website Accessibility

How to make your digital properties more accessible.

Author: Newsdesk/31 January 2017/Categories: News

Accessibility is part of everyday life. You can't move from A to B without it. Accessible designs, devices and services are depended upon by millions. 

To look at it from a different angle, accessibility has very different meaning dependent on circumstances. For Mrs Business woman on her way to work, accessibility could be as simple as a clear drive with no road works. For Mr Business man who has broken his leg, accessibility could mean access to ramps or a seat on the train. The point is accessibility can be interpreted in many ways but it isn't something to take for granted. 

As the world becomes increasingly digital society has had to adapt. Whether it's social media becoming a major part of the business strategy or phone applications working their way into our daily routines. Digital technology is rapidly changing the way we live and work.



How does this relate to a Digital Marketing Strategy?

Accessibility in this topic actually relates to whether a product (i.e a website, mobile app, digital interface) can be used by people of all abilities and disabilities.

In order to make your website accessible to all there are several things to consider:

  • People with impaired vision: colours and the contrast between colours, size of text and choice of fonts.
  • Blindness: how a screenreader interprets the elements on the page such as alt tags for images and tags for links, plus audio description features for video content.
  • Limited or total loss of hearing: how any audio content is represented graphically, use of subtitles or sign language for video content.
  • People with limited hand mobility: the ease of page navigation, auto completion of forms or use of tabbing.
  • Learning difficulties: length of sentences and paragraphs, the context in which content is written, size and fonts.

The important point here is that anyone should be able to understand, navigate and use the web. Web accessibility means designing your website with this in mind.

For more information on Web Accessibility see: or contact WSI today.








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