It doesn't matter what industry you are in, what product you offer or what service you provide, if you don't know your customer then chances are any form of marketing could be in vain.
Any type of advertising or marketing requires research. Researching your potential customer through their digital habits is easier than you may initially think.
Gone are the days of market researchers with clipboards on the high street, stopping passers by to discuss their shopping habits in aid of gathering some vital research. With almost 90% of adults in the UK having regular access to and using the internet, market research has never been more straightforward.
How do we find out about our audience?
There are many clever tools online now to determine exactly who is interacting with your digital properties, and how they are interacting.
By reviewing search terms typed into Google, social media interaction, types of device people are using, how they are finding your website, and how long they stay on your website, to name a few - we are already building up a good picture of your audience.
What does this tell us?
The simple answer is lots! Data collected can tell you who the customer is and what they are looking for. Then you tailor your Digital Marketing Strategy to suit. The data has potentially provided a hypothetical customer profile. All you have to do is showcase how your product or service can meet their needs.
Once you know what they want and how you can help then it is time to develop a Digital Marketing Strategy.
For more information on creating buyer personas, or developing a Digital Marketing Strategy, get in touch with WSI today.