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Author: Newsdesk/27 April 2017/Categories: News
Many businesses make the mistake of not creating a new landing page for each campaign. Campaigns have different goals and audiences, when these things change the landing page should change too.
Over complicating a landing page not only doesn't get the potential customer what they want, it can put them off all together.
A single call-to-action button can increase conversions by 62%. Adding multiple actions and offers confuses the main message you wish to convey. By giving the customer only one option, you are simplifying the process and directing them to the optimum end result.
Just to highlight how important landing pages are, WSI have come up with a 25 point checklist of things to consider when developing a landing page:
You can see from this list - landing pages are not simple, but if utilised correctly they can be one of the most powerful digital marketing tools.
For more information on Landing Page optimisation get in touch with WSI today.
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