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Marketing Automation is a method of using software and cleverly planned tactics, as part of a Digital Marketing Strategy, to nurture prospects with personalised content over a period of time, hopefully with the end result of turning them into loyal customers.
Sales can be a tough journey. It’s all about communicating with people, but this takes time, patience and practice. Listening to your audience and adapting is a vital part of any sales strategy, and Digital Marketing Strategy, because lets face it, your digital marketing and sales should be hand in hand.
The main goal of any business is to generate leads. You need to bring in enough leads to keep up with projected sales. Take a look at our 6 tips for lead generation, specifically designed for local businesses.
Digital Marketing is a tough industry. There are many challenges faced by agencies and clients. Sometimes it may be necessary to enlist the help of a Digital Marketing agency.
Landing pages are an effective tool in any digital marketing strategy. Making the most of your landing pages is quite straightforward. In the property market, estate agents refer to the front of the house as being the main selling point, potential buyers will put a lot on that first impression as they approach the front door. Digital Marketing is the same, the landing page for a campaign or strategy is the first impression of the brand, the promotion and the product or service being offered. Make your landing page count.
Explore the basic mechanics of Lead Generation as well as generating offers, creating calls to actions, produce landing pages that convert and master multi-channel lead generation for your brand.
Web analytics tools collect and report data on how people interact with your website. Being able to understand these metrics, will enable you to identify the most effective digital marketing channels and be ready to gain a competitive advantage.
Despite their effectiveness, landing pages are an often overlooked component of digital marketing strategy. This presents an opportunity for any business willing to give landing pages the attention they deserve.
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