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Marketing is the act of persuading people to buy a product or service. Marketing is getting harder and harder, fierce competition and the ever changing digital world can make things difficult before you get going.
Sales can be a tough journey. It’s all about communicating with people, but this takes time, patience and practice. Listening to your audience and adapting is a vital part of any sales strategy, and Digital Marketing Strategy, because lets face it, your digital marketing and sales should be hand in hand.
Landing pages are an effective tool in any digital marketing strategy. Making the most of your landing pages is quite straightforward. In the property market, estate agents refer to the front of the house as being the main selling point, potential buyers will put a lot on that first impression as they approach the front door. Digital Marketing is the same, the landing page for a campaign or strategy is the first impression of the brand, the promotion and the product or service being offered. Make your landing page count.
Several years ago content marketing involved generating as much content as possible. As the digital realm evolves it has become clear that it's not the quantity that matters....it's the quality.
Video Marketing can offer great Digital Marketing potential but it must be managed. There are key rules to follow when considering video marketing for your business.
Take a look at our June Newsletter, its all about mastering your online reputation. Create an online presence, nurture it and maintain it.
What is said about you or your business online can make or break your success. Use social media as part of your digital marketing strategy to improve your digital reputation.
Whether you're creating a new LinkedIn Company Page or revamping an existing one, our visual guide to producing the perfect Company Page has got you covered.
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