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Sales can be a tough journey. It’s all about communicating with people, but this takes time, patience and practice. Listening to your audience and adapting is a vital part of any sales strategy, and Digital Marketing Strategy, because lets face it, your digital marketing and sales should be hand in hand.
Paid search and email marketing are similar in that getting someone to notice your creative and click through the landing page is only half the battle. The real test of your campaigns is how many people follow through to sign up for your offer or buy what you’re selling.
This article provided by Constant Contact and Wordstream covers some approaches to improve the situation.
Generate new leads and nurture existing ones with a well planned email marketing strategy.
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