An eCommerce website can benefit your business by bringing in more traffic and converting it into quality leads. Simplified eCommerce platforms and the ability to sell almost anything online, make eCommerce accessible to most businesses.
Benefits of eCommerce
Incorporating eCommerce into your digital marketing strategy can:
- Offer your product/service to a wider audience
- Sell a larger quantity of products than you could fit in a physical shop
- Help you keep up with your competitors
- Attract new customers
- Establish an online presence
- Save on operational costs
- Boost brand awareness
- Drive conversions and sales
Most users do not convert when they visit a website for the first time. Typically only 2% of shoppers convert on their first visit. It's possible that they did not find what they were looking for or they could not get in touch with the company to ask a question. Remarketing is a good way to keep hold of potential customers, but what if you could improve your conversion rates just by providing visitors with a better user experience.
Good customer service is still vital
Shoppers place a huge level of importance on positive user experiences and choose brands that offer good customer service. There could be a live chat operator for customers to ask questions and get a quick response if they can't get all the information they need straight away.
Taking steps to improve your website's search functionality increases conversion rates because people can more easily find what they want. On-site search caters to prepared or 'ready-to-buy' visitors. These customers know what products they are looking for, and will convert in to a buyer if they are able to find them.
By enhancing the product search functionality customers will find what they're looking for, enjoy a better user experience and be happier shoppers overall. Plus, satisfied buyers are more likely to return to your site and recommend it to others.
Good product search functionality can provide:
- improved bounce rates, time on-site, pages viewed and overall search revenue generated
- fewer customer service calls
- lower product return rate
To ensure you are meeting your customer expectations, ask yourself these questions:
- Is the search box obvious?
- Does the search function allow for filterable options?
- Can the search function handle long searches?
- Is there an auto-complete feature to save customers time?
For more information about setting up an eCommerce site or strengthening your existing eCommerce digital marketing strategy, get in touch today.