5 Advanced Techniques to Sky Rocket Your Email Marketing - WSI NetMarketing

5 Advanced Techniques to Sky Rocket Your Email Marketing

5 Advanced Techniques to Sky Rocket Your Email Marketing

Grow your business

Author: Newsdesk/18 October 2016/Categories: News, Videos


The following five best practice techniques will highlight new opportunities to publish targeted email messages that build customer loyalty and increase sales.


1. Targeting and Segmentation

The foundation of an effective email marketing plan is to better understand your customer by developing buyer personas. You can then create appropriate groups and segment your email list accordingly.



2. Make It Personal

Now you are ready to personalise your message with an appropriate greeting, or recognition of an anniversary or birthday. You can further customise your offers by referring to customers' purchase history or other company interactions.

3. Lead Nurturing and Marketing Automation

Automated customer initiated email sequences are a great way of providing a non-intrusive flow of information to your visitors as they progress through the sales cycle, allowing you to address their needs at the exact right time.



4. Refine Your Message by Split Testing

You can make continual improvements to your email marketing strategy by trying a variation of your subject line, or different design layouts, to help you understand what will get your message opened and actioned.


5. Make it Mobile Friendly

A large portion of your customers will read your emails from their mobile device, so make your content responsive with a clear design, easy to read fonts and strong, clearly visible calls to action.

Finally, be prepared to evolve your email marketing strategy by regularly reviewing your progress, and incorporating new best practice email methodologies that will enable you to build stronger customer relations, nurture leads and increase your sales.



For more information on Email Marketing campaigns and how WSI could help your business, please get in touch today.



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