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Welcome to the fifth installment of WSI's Digital Insider Podcast Series! In this episode we discuss the benefits of publishing traditional content in a digital world. Tammara Kennelly is the President of FriesenPress, and award-winning North American publishing company. Her expertise in the publishing realm coupled with her understanding of digital marketing give Tammara a unique perspective on today's topic.
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In this episode, we'll be talking about content syndication and why social media and social advertising should be a part of every company's digital marketing strategy. The expert joining us is Dave Kerpen, CEO and Co-founder of Likeable Local and NY Times Best Selling Author.
While a good reputation does go a long way to helping businesses meet their goals, there's one thing brands need to grow: customers or clients! Customer are the lifeblood of any business, which means lead generation - more specifically, targeted lead generation - is a vital component of expanding the customer base of a thriving brand. To discuss targeted lead generation with us, we reached out to one of the most respected digital minds we could think of in Sharon Rowlands.
Sharon is the CEO of ReachLocal, a digital company that focuses on helping businesses reach more consumers and convert more leads. Sharon has 20 years of experience leading multi-million dollar companies that serve small to medium sized businesses, financial markets and enterprise customers. She also sits on the board of directors for the Local Search Association, so we're privileged to have her on the show to dive into targeted lead generation.
In the 2nd episode in our podcast series, we'll explore online reputation management and considerations for your own ORM strategy. You will learn what activity is the most important one when it comes to building your brand credibility, how to solicit customer advocates to share stories, and much more! The expert joining us is Michael Fertik, CEO and Founder of Reputation.com.
During this first episode in our podcast series, we'll be talking about how to effectively define your digital marketing strategy and important considerations you will need to make along the way. The episode's expert is Dan Monaghan, Co-founder of WSI. He is a sought-after speaker on topics such as digital marketing and business strategy.
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